3 Cookieless Observations For Retailers in Q2

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Retailers are expanding their messaging strategy to cookieless audiences, giving them a way to reach new customers at lower CPMs than third-party cookies. Future-proofing their programmatic strategy ahead of Google’s removal of third-party cookies offers greater efficiency and gives retailers an additional way to reach customers.

+77%

Retailers increased their investment
in cookieless inventory by 77%

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