Cookieless Spending Soars for Retailers During the Holidays

The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers in 2022, Cyber Weekend was especially interesting to analyze programmatic buying behaviors. Retailers navigated a looming recession and began to shift its focus outside of third-party cookies.