Spring Cleaning & Home Upgrades: Key Consumer Trends to Guide Your Advertising Strategy

Glossary Vertical

Spring is a season of renewal and revitalization, when homeowners eagerly tackle cleaning, home improvement, and gardening projects. We’ve gathered key consumer trends driving the spring home improvement frenzy.

Retail Advertisers

0%

US Homeowner

80% of Americans plan to spring clean this year1

Spring Cleaning

Home Improvement

79%

Retail Advertisers

Retail Advertisers

79% of American gardeners seek gardening advice from online sources2

Kitchen renovations and bathroom remodeling top the list as the most popular home improvement endeavors3

38%+

68%

38% of U.S. households plan on gardening more in the next year compared to the last few years

Interestingly, 68% of homeowners exceeded their initial budget by at least $5000 during these projects3

Steady growth is predicted, with a projected sales value of nearly $130 billion for garden equipment and supplies and an estimated home improvement spending of $485 billion by 2024. This spring, connect with consumers ready to refresh. Let Glossary help you engage motivated shoppers with data-driven targeting and omnichannel inventory solutions.

Glossary refines your spring advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche home improvement segments, purchase history, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your spring campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent shoppers across the open web.

Get started on your sell-side targeting with Glossary now!

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Email us to Learn More

Spring is a season of renewal and revitalization, when homeowners eagerly tackle cleaning, home improvement, and gardening projects. We’ve gathered key statistics and trends driving the spring home improvement frenzy.

Retail Advertisers

0%

US Homeowner

80% of Americans plan to spring clean this year1

Spring Cleaning

79%

Retail Advertisers

79% of American gardeners seek gardening advice from online sources2

Retail Advertisers

Kitchen renovations and bathroom remodeling top the list as the most popular home improvement endeavors3

Home Improvement

38%+

38% of U.S. households plan on gardening more in the next year compared to the last few years

68%

Interestingly, 68% of homeowners exceeded their initial budget by at least $5000 during these projects3

Steady growth is predicted, with a projected sales value of nearly $130 billion for garden equipment and supplies and an estimated home improvement spending of $485 billion by 2024. This spring, connect with consumers ready to refresh. Let Glossary help you engage motivated shoppers with data-driven targeting and omnichannel inventory solutions.

Glossary refines your spring advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche home improvement segments, purchase history, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your spring campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent shoppers across the open web.

Get started on your sell-side targeting with Glossary now!

Sign up for More Insights

Email us to Learn More

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