ABOUT
Integrated Identity Resolution
Lexicon™ enables our supply side platform to make your inventory addressable so you can seamlessly monetize it at programmatic scale and package your inventory for media buyers
ADDRESSABILITY
Up to 90% browser addressability without cookies or technical deployment
ATTENTION DRIVES REVENUE
Seamless monetization with better viewability, longer time-in-view, and deeper engagement
ADDRESSABLE AUDIENCES
Scaled audiences based on rich data signals to enable tailored messaging
LEXICON
Instant Addressability for Cookieless Browsers
A comprehensive technology that enables inventory addressability, curated audiences, and monetization — all within the bounds of consumer privacy
The Built-In Identity Solution
ADDRESSABLE AUDIENCES
Creates value for unauthenticated inventory with tailored messaging capabilities
Seamless Monetization
Matches addressable IDs and audiences so buyers can recognize and bid on quality inventory
Privacy-by-design
Just like publishers need advertising revenue in order to create great content, consumers need transparency and privacy controls. Lexicon gives consumers and publishers the ability to manage their preferences in a rapidly changing regulatory environment.
ADDRESSABILITY
The Most Comprehensive Addressable Solution
Lexicon builds privacy-compliant personas from a combination of broad characteristics without sharing personal information
Built-In Publisher Audience Graph
Works seamlessly across authenticated and unauthenticated traffic by mapping multiple partner identifiers
Lexicon Pub Token
Common reference point for addressability while supporting consumer and publisher privacy choices
Scale for the Open Internet
Real-time identity resolution at programmatic scale
0
K
Global Publishers
0
B
U.S. Browsers
0
%
Daily Impressions
AUDIENCE
Uncover the Right Audience, Independent of the Browser
Integrated across 800,000 publishers, Lexicon powers unique programmatic deals and increases the value of cookieless inventory at programmatic scale
Real-time curated addressable audiences segmented by interest, context, vertical performance, and retargeting
Ready-to-use vertical segments built from cookieless interest signals, bidding intelligence, and historically top-performing inventory using machine learning and business intelligence for a specific vertical
Broad audience groupings based on current site context
Ready to reach open web audiences at programmatic scale?
ATTENTION
Breakthrough Formats Built for Consumer Attention
Programmatic formats and supply-side optimization to deliver attention and maximize revenue
IMPACT ADS
Built to be seen, Impact Ads boost site viewability and performance without being intrusive to the viewer
VIDEO
Unlock video demand for outstream and instream formats from top partners with your Prebid integration
Unlock Revenue Across Every Pageview
Seamless monetization at programmatic scale
90%
Viewability1
25s
Time-In-View2
- Requires no custom development
- Real-time viewability detection increases inventory value
- Curated demand for high performing inventory
*Benchmark for Impact Ads 1VS 48.6% MOAT Benchmark 2MOAT Verified
Innovative Programmatic Solutions Increase
Competition for Quality Inventory
Proprietary header bidding technology
Seamless Platform Experience
Flexible Integrations
TAG-BASED INTEGRATION
One piece of code to launch 33Across Impact Ads across your site with full control
HEADER BIDDING
Access unique opportunities to drive demand through the header with our Viewable and Impact header bidding adaptors
SERVER-TO-SERVER
Improve user experience with a fast, direct connection to 33Across’ premium demand
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