SUPPLY SIDE PLATFORM

Built for Publisher Growth and Independence

We’ve re-architected our supply-side platform to help publishers depend less on browsers

ABOUT

Integrated Identity Resolution

Lexicon™ enables our supply side platform to make your inventory addressable so you can seamlessly monetize it at programmatic scale and package your inventory for media buyers

ADDRESSABILITY

Up to 90% browser addressability without cookies or technical deployment

ATTENTION DRIVES REVENUE

Seamless monetization with better viewability, longer time-in-view, and deeper engagement

ADDRESSABLE AUDIENCES

Scaled audiences based on rich data signals to enable tailored messaging

LEXICON

Instant Addressability for Cookieless Browsers

A comprehensive technology that enables inventory addressability, curated audiences, and monetization — all within the bounds of consumer privacy

The Built-In Identity Solution

ADDRESSABLE AUDIENCES

Creates value for unauthenticated inventory with tailored messaging capabilities

Seamless Monetization

Matches addressable IDs and audiences so buyers can recognize and bid on quality inventory

Privacy-by-design

Just like publishers need advertising revenue in order to create great content, consumers need transparency and privacy controls. Lexicon gives consumers and publishers the ability to manage their preferences in a rapidly changing regulatory environment.

ADDRESSABILITY

The Most Comprehensive Addressable Solution

Lexicon builds privacy-compliant personas from a combination of broad characteristics without sharing personal information

Built-In Publisher Audience Graph

Works seamlessly across authenticated and unauthenticated traffic by mapping multiple partner identifiers

Lexicon Pub Token

Common reference point for addressability while supporting consumer and publisher privacy choices

Scale for the Open Internet

Real-time identity resolution at programmatic scale

0 K
Global Publishers
0 M
U.S. Browsers
0 %
Daily Impressions

AUDIENCE

Uncover the Right Audience, Independent of the Browser

Integrated across 800,000 publishers, Lexicon powers unique programmatic deals and increases the value of cookieless inventory at programmatic scale

Real-time curated addressable audiences segmented by interest, context, vertical performance, and retargeting

Ready-to-use vertical segments built from cookieless interest signals, bidding intelligence, and historically top-performing inventory using machine learning and business intelligence for a specific vertical

Broad audience groupings based on current site context

Ready to reach open web audiences at programmatic scale?

ATTENTION

Breakthrough Formats Built for Consumer Attention

Programmatic formats and supply-side optimization to deliver attention and maximize revenue

IMPACT ADS

Built to be seen, Impact Ads boost site viewability and performance without being intrusive to the viewer

VIDEO

Unlock video demand for outstream and instream formats from top partners with your Prebid integration

Unlock Revenue Across Every Pageview

Seamless monetization at programmatic scale

90%

Viewability1

25s

Time-In-View2

*Benchmark for Impact Ads 1VS 48.6% MOAT Benchmark 2MOAT Verified

Innovative Programmatic Solutions Increase
Competition for Quality Inventory

Proprietary header bidding technology

Seamless Platform Experience

Flexible Integrations

TAG-BASED INTEGRATION

One piece of code to launch 33Across Impact Ads across your site with full control

HEADER BIDDING

Access unique opportunities to drive demand through the header with our Viewable and Impact header bidding adaptors

SERVER-TO-SERVER

Improve user experience with a fast, direct connection to 33Across’ premium demand