Guide to Google for Marketers and Advertisers
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
33Across has over 15 years of experience building identity resolution technology, programmatic monetization, and audience segmentation through big data and a global first-party publisher foundation. Future-proofing the industry’s addressable infrastructure, 33Across provides direct access to critical signals that power privacy-safe programmatic transactions for supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between.
Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint
Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development
Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze
Consumers and publishers can manage their preferences in a rapidly changing regulatory environment
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking “made for advertising” sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers…
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking “made for advertising” sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers…
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…