The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift into the spring cleaning mindset, marketers should be prepared to engage these motivated home buyers.
Use this checklist to inform your spring cleaning and home improvement campaigns:
✓ Refine Audience Targeting with Sell-Side Data
- Isolate niche spring cleaner segments based on purchase intent and history
- Identify DIYers and gardening enthusiasts
✓ Drive Ad Spend Efficiency
- Tap into curated private marketplace deals and prediction models to optimize towards your KPIs like ROAS
✓ Extend Reach Across Devices
- Meet audiences across desktop, mobile, and connected TV
✓ Focus on Incremental Reach
- Uncover net new home improvement shopper audiences beyond your 1st party data
✓ Track Campaign Performance
- Optimize for brand awareness, site traffic, online/offline conversions, and more
✓ Increase Workflow Efficiency
- Consolidate via a single sell-side partner & simplify your stack
This spring, connect with consumers ready to refresh. Let 33Across’ Glossary help you engage motivated shoppers with data-driven targeting and omnichannel inventory solutions.
Glossary refines your spring advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche home improvement segments, purchase history, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your spring campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent shoppers across the open web.
Ready to get started? Contact us and we’ll have your campaigns up and running in no time.
