Reach consumers at key moments of discovery with 33Across Intent Signal Platform.
High-impact creative and in-view placements delivered across our exclusive inventory from 1,000,000 publishers.
See the Intent Impact Units in actionSee the units
Combine real-time data from our proprietary Intent Modeling Solutions and your own first-party or third-party data sources to create three powerful audience segmentation tools.
Custom audiences built from first-party data and unique, 33Across Intent Signals
Modeled audiences built entirely from proprietary 33Across Intent Signals
Purchase Based Models
Transform offline purchase data into best-in-class buyer models
Identify Better Signals to Capture Consumer Intent
Consumer sharing and searching activities are better indicators of their true intent
Reduce Reliance on Cookie Technology
Capture consumers’ intent in the moment versus what they want from that past activities
In-View With High-Impact Creative
Unique placements coupled with high-impact creative maximizes impact
Delivered Across Devices At Scale
Full suite of ad solutions that work across Desktop, Tablet, and Smartphones
2,000% Increase in CTR
2,000% Increase in CTR
Business to Business
430% Increase in CTR
36% Increase in Interaction Rate 96% Avg. Campaign Viewability
36% Increase in Interaction Rate
96% Avg. Campaign Viewability
500% Increase in Interaction Rate
Chief Executive Officer & Co-Founder
Eric is the Chief Executive Officer and co-founder of 33Across, a leading advertising technology company. He is a seasoned start-up entrepreneur and a pioneer in digital advertising, with a proven track record in creating products for marketers and publishers that increase revenue and uncover actionable insights. Eric oversees 33Across' corporate strategy, business execution and company culture. Under his leadership, 33Across has achieved numerous accolades, such as being named the 70th fastest growing companies in America and 7th fastest growing company in New York by Inc. Magazine in 2013 and an honored as an AlwaysOn Media Top 100 company for 4 years running. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo!. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric holds a BA in Political Science and Philosophy from Boston University.
Chief Technology Officer
Michael is the Chief Technology Officer of 33Across responsible for the company’s technology vision, strategy, development, and technical operations. Prior to joining 33Across, Michael was an Entrepreneur-in-Residence at Idealab where he worked on new ventures in mobile and e-commerce. Previously, Michael served as CTO of Snap Technologies, a Mayfield/Idealab backed contextual-advertising technology startup. From 1998 to 2004, he directed profitable technology investments for Vulcan Capital, owned by Microsoft co-founder, Paul Allen. Michael was the co-creator of the search engine for Infoseek, one of the first portals on the web. He also co-founded two companies including EmailLabs which was acquired by Lyris. Michael’s career encompasses product and development roles, beginning at Xerox Palo Alto Research Center (PARC). He holds a BS in Computer Science from California Polytechnic University, San Luis Obispo.
Chief Financial Officer
P. Eric Krauss is the Chief Financial Officer, bringing over 20 years of financial and operations leadership to 33Across. Most recently, Eric was a contract CFO to several technology companies, including 33Across, where he led the company's efforts to acquire Tynt. Prior to that, Eric served as Chief Financial Officer at Action Sports, an online video company, and Avidyne, an avionics company. He has also held senior positions at a venture capital firm and Continental Cablevision, where he was involved in its acquisition by US West. He currently serves on the boards of directors of MediaNews Group and the New England Aquarium. Krauss graduated from Dartmouth College with a BA in Mathematics and Economics.
GM Publisher & Media Solutions
Prior to joining 33Across, Orchid was Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives. Pervious to Hearst, Richardson was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Richardson has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions. Orchid holds a BA in Business Administration from NYU and a CTAM from Harvard Business School.
VP of Engineering
Shyam is Vice President of Engineering at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech. in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD in Electrical Engineering from the University of Maryland.
SVP Sales & Strategy
Steven has over 10 of experience years in sales, most recently joining 33Across after two years at Sojern, selling the travel audience to brands, such as Disney, MGM, Hilton, Universal Studios, and Oracle. Upon building this rich roster of clients, Steven then established the endemic tourism vertical for a global territory as the General Manager of Tourism Advertising. In this role, Steven worked with France, California, Texas, and Mexico tourism boards to measure online display success through the purchase funnel via online ticket transactions. Prior to Sojern, Steven served as Direct of West Coast Sales at ContextWeb, where he managed a team of sellers offering a contextual ad exchange solution. Steven holds a BSBA in Marketing from the University of Delaware.
First Round Capital is an early-stage venture capital firm. As seed-stage investors, we often provide a company's first outside capital – and typically invest alongside angel investors. Our typical initial investment in a company is around $500,000 – but we've gone both higher and lower. We're not afraid of investing in pre-revenue companies, and we understand the challenges of launching a new product. That's why we like to take an active role in the companies we invest in. First Round Capital invests nationally and has offices in San Francisco, New York and Philadelphia.
Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, energy, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.
Greycroft Partners is a venture capital partnership, formed to invest in promising digital media companies. It serves the founders and investors who have chosen us as their partners, and help them to build large, successful businesses. Greycroft Partners portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. With offices in New York and Los Angeles, Greycroft Partners also leverage an extensive network of media and technology industry connections to help its investees gain visibility, build strategic relationships, and successfully bring their products to market.
Metamorphic Ventures is a venture capital fund that invests in start-up and early-stage businesses exclusively in the digital media and transaction technology sectors.These technology companies tend to be cutting edge leaders in a highly focused market. Its digital media practice is primarily directed toward online and mobile advertising technologies, analytics, and tech enabled services. Metamorphic Ventures financial technology practice is primarily based on transaction processing services. It assists our entrepreneurs in many aspects of the venture needs, often from the founding stage onward, building their company to become profitable in a capital efficient manor while realizing excellent growth potential.
Invests in passionate entrepreneurs building leading companies in life sciences and technology. Founded in 2005 as the successor to the venture capital program of JPMorgan Partners, they take a hands on, highly collaborative approach to investing, bringing to bear the team’s extensive operating and investing experience to each portfolio company. The firm is managed by a seasoned group of life sciences and technology investors who collectively possess over 140 years of investment and industry experience. In addition to their extensive investing experience, they possesses broad experience as executives, entrepreneurs, engineers, and physicians. This collective experience a powerful combination of technical, entrepreneurial, operational, and transactional expertise to help foster the development of their portfolio companies.
QED Investors actively supports high-growth businesses that use information to compete – and win. While our support is tailored to the specific needs of each portfolio company, we typically provide a combination of both capital and capability. With operationally-oriented skills that we believe are both fundamentally applicable and broadly transferable, we enjoy working closely with a small set of carefully selected companies that range in size and style. But common to all of our partnerships is a shared conviction that information plays a decisive role in the success of the company, a mutual desire for a high degree of direct engagement, and a shared enthusiasm for xperimentation and learning.
Pelion Venture Partners (formerly UV Partners) established in 1986 in Salt Lake City, Utah, is a leading early stage private equity investment group. Pelion helps entrepreneurs develop early-stage concepts into tomorrow's industry-leading Information Technology and Life Science companies. The partners possess diverse but highly complementary industry and investment backgrounds. They share a hands-on approach and work collaboratively on each portfolio company over the life of an investment thereby providing each company with a broad range of resources, experience, and knowledge.