Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers from across the country to discuss new opportunities and…
