Data Reveals Programmatic Cookie Alternative Pricing, Impressions
MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and…
Marketers Are Clueless About Post-Cookie Solutions
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
BidSwitch Supply-Side Spotlight: 33Across
Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs — such as cookieless matches rates, increasing privacy regulations, and …
Cookie to Cookieless: The Latest Trend in Ad Buying?
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
Amazon, Xandr, and 33Across Among OAREX’s Top Programmatic Payors for First Half of 2022
In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized…
How Resellers Can Add Value to a Publisher’s Unaddressable Inventory
33Across’ VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher’s unaddressable inventory and the different benefits it has to…
33Across Programmatic Trend Report: Investing in a Cookieless Future
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
Identity Solutions and the Current State of the Programmatic Industry | Podcast
33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic…
Media Briefing: With the Looming Cookie Apocalypse, ‘Fully Prepared’ Publishers are Going it Alone, While Others Want to Band Together
Digiday’s Kayleigh Barber spoke with DailyMail.com’s VP of Revenue Operations, Jeremy Gan, to better…
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
DailyMail.com Grows Revenue From Cookieless Inventory
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across….
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Fees
33Across CEO, Eric Wheeler, comments on Adweek’s coverage on a recent study by Adalytics that explored the variance in fees for publishers from…
Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance
33Across CEO, Eric Wheeler, weighs in on how Google’s new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the …
What 2022 Has In Store for Programmatic
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
19 Digital Marketing Predictions for 2022
CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across CEO Eric Wheeler offers…
Why Google Cloud is Attracting Ad Tech Companies
More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with…
Permission-Based Advertising Is The New Click-And-Collect
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
33Across Has a Supply Side Plan to Make Unauthenticated Traffic Addressable
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into…
With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in…
33Across Throws Itself Into Cookieless Targeting
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
Portal to Privacy: 33Across on Complying With Current and Future Regulations
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
MarTech Interview with Eric Wheeler, CEO, 33Across
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
Lessons Learned in Marketing | Podcast
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Cultivating a Culture of Belonging at 33Across
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
33Across on the PPC Rockstars Podcast
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
33Across on the Tech Blog Writer Podcast
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across Launches Viewable Header Bidding Adaptor
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
33Across launches “first open exchange with only viewable inventory”
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
All Viewable, All the Time: 33Across Launches AttentionX Marketplace
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
What’s in Store for Ad Tech This Year
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
Three Steps to Regain Control Over Programmatic Advertising
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …
