Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or incremental fees, Lexicon seamlessly allows publishers to convert their unaddressable inventory into a new revenue stream. We’re excited to share a new reporting feature that allows partners to easily review the value of their addressable traffic on the 33Across platform. Publishers can now easily view and assess performance by cookie vs non-cookied inventory to gain insight on the revenue impact driven by Lexicon.
Birdseye View of Inventory Performance
Delivery Report by Inventory Type: Ad Requests, Impressions Served,
Fill-Rate, CPM Average
33Across pubs can automatically earn revenue on their cookieless supply without any lift or incremental identity fees. Now, they can easily see how it’s performing and the value of it in their dashboard or emailed reports.
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By: Peter Case | Sr. Director of Product Development at 33Across