The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns

The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential component for effective targeting in 2024. With increasing competition and shrinking ad budgets, campaigns need to squeeze out every bit of efficiency from their media spend.

Here are three reasons you simply can’t afford to overlook sell-side:

Laser Targeting to Capture the Persuadable Middle

Sell-side platforms offer access to hundreds of proprietary audience segments based on political affiliation, voting history, and issue stance. This enables you to isolate and influence persuadable voters in the middle with surgical precision. Wasting money on voters who will never support you is political malpractice. With sell-side audiences, you can eliminate waste and focus spending on conversions.

Battleground State Domination

The next election will come down to a handful of swing states. Sell-side partnerships provide the scale and targeting capabilities to dominate specific Designated Market Areas (DMAs) and media markets. Opponents without sell-side will get lost in the noise. You’ll be able to serve relevant messaging to the right voters across every device and channel.

Performance That Blows Away the Competition

Sell-side supply is optimized for viewability, completion rates, and conversions. Plus, you get the support of sell-side experts to optimize campaigns daily and squeeze maximum performance from every dollar. If you try to go it alone, be prepared for wasted spend and bloated budgets. Bring crucial performance advantages on your side with sell-side with unique data, addressability, and experience by using Glossary.

Glossary refines your political advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to household party affiliation, party propensity models, and more. Glossary’s superior addressable capabilities will give your campaigns a competitive edge with efficient CPMs and unique signals across the open web.

The clock is ticking. In the high-stakes 2024 election climate, you need every advantage in your technology stack. Sell-side partnerships are now table-stakes and you don’t want to fall behind!

Learn how you can ‘Capture the Right Voters for the 2024 Elections’.