Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution



Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently solving their cookieless problem; attributing 69% of its Q1 2022 US-based cookieless programmatic revenue to 33Across’ Lexicon solution.

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