Checking in on Some 2023 Predictions


eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains steadfast on their 2024 cookie deprecation deadline, most programmatic advertising spend continues to be on third-party cookies according to 33Across’ Q3 programmatic cookie alternative report.

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