With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle


Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in to discuss how Vox is in a position of strength but will first-party data replace 100% of publisher revenue.

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