eMarketer: Programmatic Advertising Trends Q4 2023

Programmatic Advertising Trends Q4 2023

eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to expire in 2024. The report highlights programmatic’s SOV by cookie-state from 33Across’ Q3 Cookie Alternative report.

eMarketer Report: Programmatic Advertising Trends Q4 2023

Download the full report here.

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