Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time. Referred to as a “micro-moment,” these moments occur when users reflexively turn to a device—typically a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. When publishers design micro-moment friendly user experiences, they increase their monetization opportunities. Here are a few ways to take advantage of your mobile site to capture micro-moments.
Define Your User’s Intentions
Understanding the intentions of your users allows you to create content which matches their interests. Intention-driven content creates the framework that will not only capture users during a micro-moment but will monetize as well. Advertisers want to have their ad units placed on pages with specialized content to attract their ideal consumer and motivate them to engage with the ad.
Tracking how users engage with your site is crucial for capturing them during a micro-moment. Design your mobile site to help you answer the—Who, What, Where, When, and How questions about the intentions of your visitors to support the micro-moment experience. Identifying these touchpoints allows you to place relevant ads further allowing you to monetize.
Get In On The How-To Business
Problems happen and users want to know how to fix them, fast! Providing step-by-step instructions for users to learn how to accomplish a task or fix something is in fact the ideal micro-moment opportunity. When asked, 85% of millennials found demo videos helpful. Take advantage of your video inventory by capturing a micro-moment.
Do you have a micro-moments monetization game plan?
Our high impact display and video mobile formats are a great addition to your micro-moment campaign. Click here to learn more about our in-feed mobile products.