Cyber Week is Canceled Blog Series:
Macro Conditions Affect Consumer Celebrations and Gift Giving

October 27, 2020 Industry Insights | By Lisa Mollura

We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…

READ MORE

The Quality Path Evolution

December 16, 2019 Industry Insights | By Jon Nevitt

In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…

READ MORE

Using Privacy by Design to Tackle GDPR

September 27, 2019 Product Insights | By 33Across

If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…

READ MORE

A New Standard for Programmatic Transparency

July 30, 2019 Product Insights | By Blair Pecka

As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…

READ MORE

Video: The Evolving Programmatic Landscape

July 5, 2018 Events | By 33Across

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

READ MORE

Preparing for the GDPR

May 23, 2018 Industry Insights | By Blair Pecka

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…

READ MORE

Making the Most of the Small Screen

May 22, 2018 Publisher Perspectives | By 33Across

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

READ MORE

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

February 28, 2018 Events | By 33Across

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

READ MORE

3 tips for Publishers to Monetize and Beat the Q1 Blues

January 31, 2017 Publisher Perspectives | By 33Across

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

READ MORE

33Across Takes on CES

January 12, 2017 Events | By 33Across

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

READ MORE

My 5 Takeaways from DMEXCO

September 26, 2016 Events | By 33Across

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

READ MORE

How Publishers Win With 33Across

April 18, 2016 Publisher Perspectives | By 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…

READ MORE